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.xxx is coming!

Let's be adult about it...

Easy Space.com gains accreditation for a new .xxx domain

Easyspace, the leading UK domain name and web hosting provider, is happy announce the recent accreditation for the .xxx domain name, prior to the official release in September 2011.
Joining recent accreditations for .eu, .me and .tel domain extensions, this latest ICM accreditation will complement Easyspace? domain portfolio.
Sarah Haran, managing director of Easyspace, said: "The new .xxx domain extension is about brand identification and brand protection. If you're in the adult industry it's an obvious means of telling internet users what you do, while for other businesses it will be used as a defensive measure to prevent their brands becoming associated with pornography."
After years of debate and negotiation, ICANN (The Internet Corporation for Assigned Names and Numbers) finally signed a Registry Agreement with ICM Registry 1st April 2011. The .xxx, sponsored by ICM registry, is clearly one of the most sought-after domain names within adult entertainment industry and is widely expected to be one of the largest domain name launches in history.
The .xxx domain name is specifically designated to the adult entertainment industry; however companies and business will be invited to protect their brand during various launch stages. The .xxx registration process will require every registrant to complete an application process endorsed and overseen by the International Foundation for Online Responsibility (IFFOR).

Officially launching in September 2011.
Detailed information on adult entertainment domain name can be found at the .xxx domain name registration page with interest registration form.


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Key Benefits of the .xxx domain name

There are many benefits; however one of the most important benefits of the
.xxx domain name extension is to protect children from adult-content websites

  • Safeguard children from being marketed or targeted
  • Protect customer privacy and intellectual rights
  • Use and promote accurate labelling and meta-tagging
  • Ensure clear and accurate disclosures
  • Combat the use of unlawful malicious codes and technologies (e.g., spoofing)
  • Intended to create a silo for pornography on the Internet
  • All domain registrations come with malware scanning
  • 192.com will be used for registrant verification process
  • Micro-payment system for merchants will be included
  • All .xxx websites will be labelled with machine readable text for better filtering

Who should register .xxx domain name?

xxx domain names

Members of the Sponsored Community - online adult entertainment industry and those supplying products or services should consider registering domain names with the .xxx extension.

Non members, individuals and entities, of the Sponsored Community should also consider registering non-resolving .xxx domain names (Defensive Registrations) if they are concerned about potential abusive registration or IP (Intellectual Property) protection.

 .XXXTRA POTENTIAL

.xxx is an abbreviation for adult entertainment; domains with .xxx extension are instantly recognizable as adult relevant.
 .XXXTRA COVERAGE

Numerous Ultra-premium generic .xxx sites will not be available for sale; instead they will be used as directory sites to promote developed .xxx sites.
 .XXXTRA DEMAND

With over 195,000 applications for .xxx domains, ICM Registry already proved the wealth of opportunity for .xxx. 		 .XXXTRA CAREFUL

.XXX websites will be promoted as safe and trustworthy: they will be labelled and verified.


 .XXXTRA BRAND PROTECTION

Non-sponsored community IP Holders can apply to reserve names from registration without ongoing fees during Sunrise period


 .XXXTRA PROFESSIONAL

$10 from each domain per year will be donated to the International Foundation for Online Responsibility (IFFOR). IFFOR is a non-profit foundation found by ICM Registry tasked with setting the policies for .xxx domains - www.iffor.org


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